Product Designer
UX Designer
Design Lead

I'm Georgie Armstrong. I'm based in naarm Melbourne, Australia. I design clear, human-centred digital products for complex services — from research and strategy through interface design, stakeholder alignment, and delivery.

Testimonial

“PARADIGM is not a grant, it’s an award programme where performing teams have to earn their position. Georgie’s familiarity with the start-up and entrepreneur landscape meant she understood the stakes immediately and could operate at the necessary cadence. Also, as a med-tech founder herself, she grasped the regulatory, clinical, and usability nuances of the project immediately, which is really the main reason why we were able to meet the deadline. Her contributions meaningfully accelerated both the speed and the quality of our ARPA-H usability and workflow work.”
Nyein Chan Aung, PhD

Program Director – Imaging Technologies Design Research at Monash Design Health Collab. Chief Examiner and Senior Lecturer in Design. MONASH ART DESIGN & ARCHITECTURE.

Read the full case study
Across design, product and delivery
10+ years
Gretel Analytics
Founder
Monash Design Health Collab
UX
Australian Suicide Prevention Foundation
UX/UI & proposals
Strategy to shipped outcome
End-to-end product delivery
Healthtech, aged care, suicide prevention
Trusted in complex domains

UX for DHC-Monash

Turned complex usability and workflow research into an executive-ready narrative for a high-stakes ARPA-H milestone.

Gretel Analytics

Founded and led a healthtech product for aged care, driving strategy, UX and delivery across a complex, high-stakes service ecosystem.

Event App

Led UX/UI design and end-to-end project delivery for a multi-feature event app, managing an offshore development team of five through build.